Ever since the stone age, people have added colors to the world's natural palette. This shifted human vision and experience, literally adding shades to our perception of the world.

Still, there’s something universal that remains constant and common over peoples and time, it seems, in both simple and complex societies. We can see it in the similarities in the language of colors across tongues, according to cognitive scientist Edward Gibson of MIT.

See the video or read the recent article on MIT News.

As far as I'm concerned, it's always about color combinations, never about single colors. Colors only exist by virtue of other colors. White wouldn't exist without black. Green wouldn't exist without red. 

It appears that Google has the same belief.

For the UI of the Android platform, they developed a very cool online tool to test if your color combinations work or not. It's mostly about contrast, never about single colors. Should a button stand out? Can everyone read your text? You can check it here.

Not to be outdone by the Dutch, US scientists assigned an official color to the universe. The color is named Cosmic Latte and its hexadecimal RGB value is #FFF8E7.
Science first identified turquoise as the color of the universe. However, that appeared to be a software error. Fortunately, because who wants to live in a turquoise universe?

It's official. The Amsterdam red light district has its own red paint color, which will go nicely with the red lights. 

As you may know, Amsterdam is famous for its red light district. Prostitution is considered a legal, albeit heavily regulated trade. Most people in Amsterdam frown upon prostitution. However, because it is as old as the world, they figure it won't go away any time soon either. Therefor it's better to regulate it, so that at least they can keep the criminals out the door, who generally run the trade. This policy has given way to the famous town district.

Engels Verf, a well known local paint retailer, has taken it upon themselves to establish an official 'hooker red'. They collaborated with actual prostitutes to pick the 'real' red for the red light district. The color was unveiled recently at the occasion of the opening a new branche of the business. 

As you may know, we operate a color rendering service  Professional clients such as paint contractors, paint brands and designers send us pictures of buildings. We make the pictures interactive so that they can be colored. This helps our clients to sell their colors and designs to their customers. The photo below can be colored here.

From time to time we put our competitors', as well as our own color rendering service, to the test. Recently we submitted a real-life job, which was first submitted to us by one of our own clients, to some of our competitors. We think it's healthy to keep an eye on our own performance, in comparison to others. For your information, we share the results with you. The images below have been rendered with similar colors. But as you can see, not all colors are created equal. The full report can be downloaded here