While some homeowners like to keep their walls tastefully neutral, others view them as blank canvases just begging for some really colorful and creative self-expression. Hey, it’s your home, why not show your personality?
For a long time, it was the chapter on reds that began the exposition on pigments useful to painters. That was already the case in Pliny’s Natural History, which had more to say on red than on any other color. And the same is true for the collections of the medieval recipes intended for illuminators and in the treatises on painting printed in Venice in the sixteenth and seventeenth centuries.
The British newspaper The Telegraph recently published an interesting interview with Ton Büchner, ceo of Dutch coatings giant AkzoNobel. He spoke out about AkzoNobel's Colour Visualizer app.
Five years into the role – his predecessor did nine – he’s already starting to think that if his first act was about financial performance, what his second act will be. Accelerate organic growth, add acquisitions, and accelerate innovations, he says, pointing out he’s already started to do all three.Innovations are clearly high on his agenda. He points to a colleague’s iPhone that is showing a smartphone application which allows a customer to take a picture of a wall in their home and then see how it would look covered in different Dulux paints. If they like how it looks, they can order tester strips to be posted to allow them to try it out.
“People start sitting at home on their sofa saying, 'I think I want a change.’ Then they go to a B&Q or Homebase or one of our own stores, as we have a lot of those in the UK, and they stand in front of a rack of paint. Between the wish and what do I buy now, there is this gap which makes people a bit dazed.
“Initially, people said, 'Ah, this visualiser, this is just a gimmick. But we’ve had 13 million downloads globally. It’s not a trivial app."
Every year a small group of people from around the world come together in Pittsburgh USA to pick the PPG Paints Color of the Year, which will appear on products ranging from phones to aircraft, refrigerators to hotel doors. PPG Paints is the largest manufacturer of coatings in the world, and its headquarters is in Pittsburgh. Though one color will have particular prominence, they’ll decide upon entire palettes of as many as 120 colors to be showcased in the coming year.
Click here for a peek into the process of picking the color of the year.
“Normally, you’d think that colors are just something that are out there in the world, right? No matter who you are, that thing over there is red,” said Simon Greenhill, a senior scientist at the Max Planck Institute for the Science of Human History. “That’s not the case — not all languages have categorized these things, and not all languages care about these distinctions. ”
When you are designing a brand logo, you want to create a logo that can easily be remembered. When judging print, you want everything within tight tolerances, to preserve that unique brand color. But our color memory seems to think quite different about unique colors…