Not a Trivial App

The British newspaper The Telegraph recently published an interesting interview with Ton Büchner, ceo of Dutch coatings giant AkzoNobel. He spoke out about AkzoNobel's Colour Visualizer app.


Five years into the role – his predecessor did nine – he’s already starting to think that if his first act was about financial performance, what his second act will be. Accelerate organic growth, add acquisitions, and accelerate innovations, he says, pointing out he’s already started to do all three.Innovations are clearly high on his agenda. He points to a colleague’s iPhone that is showing a smartphone application which allows a customer to take a picture of a wall in their home and then see how it would look covered in different Dulux paints. If they like how it looks, they can order tester strips to be posted to allow them to try it out.
“People start sitting at home on their sofa saying, 'I think I want a change.’ Then they go to a B&Q or Homebase or one of our own stores, as we have a lot of those in the UK, and they stand in front of a rack of paint. Between the wish and what do I buy now, there is this gap which makes people a bit dazed.
“Initially, people said, 'Ah, this visualiser, this is just a gimmick. But we’ve had 13 million downloads globally. It’s not a trivial app."

Read more at The Telegraph