For a long time, it was the chapter on reds that began the exposition on pigments useful to painters. That was already the case in Pliny’s Natural History, which had more to say on red than on any other color. And the same is true for the collections of the medieval recipes intended for illuminators and in the treatises on painting printed in Venice in the sixteenth and seventeenth centuries.

The British newspaper The Telegraph recently published an interesting interview with Ton Büchner, ceo of Dutch coatings giant AkzoNobel. He spoke out about AkzoNobel's Colour Visualizer app.

Five years into the role – his predecessor did nine – he’s already starting to think that if his first act was about financial performance, what his second act will be. Accelerate organic growth, add acquisitions, and accelerate innovations, he says, pointing out he’s already started to do all three.Innovations are clearly high on his agenda. He points to a colleague’s iPhone that is showing a smartphone application which allows a customer to take a picture of a wall in their home and then see how it would look covered in different Dulux paints. If they like how it looks, they can order tester strips to be posted to allow them to try it out.
“People start sitting at home on their sofa saying, 'I think I want a change.’ Then they go to a B&Q or Homebase or one of our own stores, as we have a lot of those in the UK, and they stand in front of a rack of paint. Between the wish and what do I buy now, there is this gap which makes people a bit dazed.
“Initially, people said, 'Ah, this visualiser, this is just a gimmick. But we’ve had 13 million downloads globally. It’s not a trivial app."

Read more at The Telegraph

Every year a small group of people from around the world come together in Pittsburgh USA to pick the PPG Paints Color of the Year, which will appear on products ranging from phones to aircraft, refrigerators to hotel doors. PPG Paints is the largest manufacturer of coatings in the world, and its headquarters is in Pittsburgh. Though one color will have particular prominence, they’ll decide upon entire palettes of as many as 120 colors to be showcased in the coming year. 

Click here for a peek into the process of picking the color of the year.


When you are designing a brand logo, you want to create a logo that can easily be remembered. When judging print, you want everything within tight tolerances, to preserve that unique brand color. But our color memory seems to think quite different about unique colors…

Definitely worth sharing: the new year's resolution of Boris Veldhuijzen van Zanten, another Amsterdam based entrepreneur, founder and ceo of The Next Web.

Lets fix this shit!
I’m dyslectic. I more than likely have ADD and a mild form of autism. I’m also a perfectionist and I’m often accused of suffering from OCD. Apart from all of that, I’m doing just fine. No, actually, because of all of that I’m doing great.
See, as you progress in life, you adapt to what’s different about you. That’s why someone who’s over 20 years old rarely suffers from the effects of dyslexia any longer. People – like myself – take what makes them different and turn it into what sets them apart from the rest.
It’s called living. That’s what we all do. All day, every day. Nobody’s normal and we’re all uniquely screwed up in our own, special way. It just takes a while to realize what sets you apart actually, well, sets you apart. And that it is a good thing.
This doesn’t just work for your personality, it also works for the world around us. Every threat is an opportunity. Every downside, market inefficiency, stress point or friction area is something that you might be able to create a solution for.
If you’re worried about 2017, and I know some people are, then think about this: How are we going to adapt to these new circumstances? What are the friction areas where you could play a role, where you can improve things? What personal traits were once a handicap and now are your competitive advantage?
When there’s chaos or uncertainty, you feel numb and powerless at first. But then you pick yourself up and start fixing shit. So let’s do that! Get ready for 2017. The world needs your imperfect, different and special skills.

Boris Veldhuijzen van Zanten

“Normally, you’d think that colors are just something that are out there in the world, right? No matter who you are, that thing over there is red,” said Simon Greenhill, a senior scientist at the Max Planck Institute for the Science of Human History. “That’s not the case — not all languages have categorized these things, and not all languages care about these distinctions. ”
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