Academics at Penn State University are seeking to commercialize water-soluble yellow, orange and red colors derived from avocado seeds (pits), which they claim offer cost and stability advantages over natural colors currently on the market. The work is led by Dr Gregory Ziegler , professor of food science at Penn State, who says he had a Eureka! moment several years ago when he was grinding down avocado seeds in order to extract starch and saw a “brilliant orange color” materialize via enzymatic reactions occurring as a result of the grinding process. Instead of turning brown once exposed to oxygen, as many fruits and vegetables do as a result of the enzyme polyphenol oxidase or PPO, the avocado pits turn orange, but then stop changing color.
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Color Explosion at Rockaway Beach
A giant threw a container of red paint onto the beach at Rockaway, New York. Or so it seems.
In fact, the color explosion is a work of art by the German artist Katharine Grosse. Reflecting the bold colors of the sunset at the beach, Grosse transformed an old building into a monumental work of art, using a specialized technique of spraying brightly colored paint onto the structure.
This work of art is an installation commissioned by MoMA, the Museum of Modern art in New York. It will be on view till November 30, 2016.
Bold Colors Sell Cars
Recent research shows that cars in bold colors retain their value better than other cars. After analysing 1.6 million second-hand cars it turns out that vibrant, rainbow hued cars sell a lot better than the chic greys and whites.
However, don't overdo it. While yellow and orange cars retain their value quite well, gold cars show the greatest amount of depreciation. In general, cars in rare colors don't take longer to sell than the average vehicle.
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The Most Popular Colors On The Web
The web is very blue. Not metaphorically. The Internet’s most heavily trafficked websites are literally colored with nearly twice as many shades of blue as shades of yellow and red, and three times as much green.
Designer Paul Hebert wanted to see what he could learn from the color palettes of the web’s most popular websites. Hebert hopes to expand his analysis to include the 100—or even 1,000—most-visited web pages. “This site is meant to be a living document that I plan to update regularly,” he says. Also in the works: country-specific lists. “Once I have the data I hope to use it to answer some deep questions I have about color and design,” he says. “Like, whether this is an intrinsic aspect of human nature, or whether it varies across cultures and time.”
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What If Solar Panels Were Colored?
For 20 years, the solar power industry has been focused on developing highly efficient and less expensive technology to encourage integration into our power infrastructure. But what if a company decided to follow the lead of innovators such as Apple and Tesla to approach solar power from a design perspective? What if solar power were beautiful?
Two Massachusetts Institute of Technology graduate students decided to do just that. Out of their initiative, a new solar company has emerged called Sistine Solar, which places the emphasis on creative design and the look of the product, while ensuring that the functionality is equally viable.
5 Common Misconceptions About Color
1.
Humans See Color
Strictly speaking, we don't perceive colors, we perceive color differences. That may sound like wordplay, but it's more important than you think. We only perceive colors by virtue of their contrast with other colors. We see red by virtue of green. We see white by virtue of black. The words on this page can be read not only because they are black, but also because they are viewed against a white background. Obviously, you wouldn't be able to see this text against a black background.
When you think about it, perceiving contrasts rather than colors themselves has deep implications. Some of which lead to other misconceptions.
2
There are Ugly and there are Beautiful Colors
There are attractive and ugly color combinations. But there is no such thing as an ugly color. Here's the color that was recently picked as the world's ugliest:
And here's an interior where that very same color has been applied. 
You may or may not like this particular design. But you can't ignore that at the very least our appreciation of this color depends on the way it is used.
3
Colors Are Naturally Organised Along a Color Circle
As far as we know, the first color circle was conceived by Isaac Newton. It didn't exist before he came up with it. You could argue that colors are naturally organised along a rainbow. But while a color circle may be a brilliant concept, there's little natural about it. Examine Newton's circle for a minute:
You may notice that it differs from most modern color circles. Nowadays red, blue and yellow are often situated at exactly one thirds of the circle. A color circle is by definition a design. Which means that there are many color circles, designed for different purposes.
4
Color Preferences are Strictly Personal
We don't actually have a preference for colors, but only for color combinations. After all, we percieve color differences, not actual colors. And our preference for color combinations is eerily predictable. See Müller's formula for predicting color preferences.
5
You can always Recognize a Color
Can you recognize Coca-Cola red? Considering it is one of the best known colors in the world, you should easily be able to pinpoint the right color. Right? To make it easier, here's a Coca Cola can:
Which one of these 3 images shows the correct Coca Cola color?
All three reds are exactly Coca-Cola red. You may have guessed that. But even so, you probably weren't 100% sure. The reason is, obviously, that the images show three different color combinations. Again, we don't see colors, we see color differences. Which makes it quite hard, if not impossible to recognize individual colors.